En Selle Marcel

En Selle Marcel is a trendy, cool concept-store dedicated to the urban bike. En Selle Marcel is not just a premium bike reseller. It offers real services and advices to make the ride the most beautiful experience.

The website has been redesigned as a drive to store platform. Because the bicycle is not a compulsive purchase, the user needs to go to the shop, rides the bike, asks for advices... The website invites viewers to visit Paris and Lyon stores.

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2021
Art Direction : Boris Neang, Matteo Sorbelli
Web Design : Matteo Sorbelli
Designed while at Lepape